ERL Kids

Born out of LA’s creative energy, ERL is a project by designer Eli Russell Linnetz. Growing up on Venice Beach, Linnetz envisioned a unisex label that reflected the heart and soul of LA’s youth. ERL exudes an air of nostalgia, with inspiration stemming from ‘90s Pixar films, Venice Beach skaters, and the Santa Monica swim team. Each piece is defined by its straightforward and laid-back approach to design, and his ERL Kids line mirrors the same sentimental energy of his menswear label.

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